As 91±¬ÁĎ University embarks on our strategic plan — and particularly on our structural reorganization — you may be wondering how to communicate about specific programs.
Marketing & Communications has prepared a guide to to walk through some of the common communication tools that may need review during this transition period.
A few highlights from the guide:
Website
The university’s public-facing website is designed primarily for a prospective student audience. For this reason, the site is already organized according to student behavior and search engine optimization, which is only minimally impacted by internal reorganizations. The section of the site most impacted by reorganization is the “office directory,” which is primarily used by 91±¬ÁĎ employees. Updates to this section of the site are ongoing, in collaboration with university leadership as structural changes occur.
Logos
Tier logos — the university logo coupled with a unit name — are on hiatus for FY25. Upon completion of the university restructure, a more limited approach to tier logos will be established. Individual logos for every office, unit and audience weaken our brand recognition (and make our trademark art sheet unsustainable)! Use the university logo on all branded products, official documents, or other materials.
Office Materials
If your unit name has changed, you may need to update materials such as business cards, letterhead, or email signatures. Remember, this is a transition year, so shifts may continue to happen. Be thoughtful in replacing materials. Use digital letterhead, replace business cards in small orders, and default to what is certain: You are part of 91±¬ÁĎ University!
Signage
Most interior door signs have easily replaced paper inserts. to update door sign updates.
Permanent university signage will be audited in the coming months. Some outdated signage may be removed, but most replacements will come en masse when the reorganization is complete.
Some units have pop-up banners and similar portable signs for dĂ©cor, fairs and other traveling marketing purposes. If your banners are obsolete, it’s time to retire them. All future signage of this kind will be branded as “91±¬ÁĎ University.” Templated handouts or printable table-top signs can provide more program-level detail.
Social Media Accounts
If you manage a 91±¬ÁĎ-related social media account, this is a great time to reassess. If your account isn’t posting new content at least weekly, it’s time to close it. If your account is active but reflects an outdated unit name, update the name to a broader topic. (For example, “91±¬ÁĎ University College of Business” becomes “91±¬ÁĎ University Business.”) Do not use transitional unit names, and avoid the impulse to create or use acronyms! Clarity is key! Watch for more info on social media accounts coming soon!